When the Writer’s Block Just Won’t Come

When the Writer’s Block Just Won’t Come

A Lesson in Writing, Publishing and Automation ~ It happened the other day and it was terrifying. I woke up early that morning, grabbed a cup of coffee and sat down at my desk. I needed to write articles for my most demanding client: my wife. The minute my fingers touched the keyboard, something snapped. They began flying over the keys like a skater on a glassy, ice-covered pond. The words flowed to the screen like the roaring river rushes to the sea. Word after word, sentence after sentence, paragraph after paragraph danced onto the monitor. … [Read more...]

Is Your Home Page a GPS or Laundry List?

Is Your Home Page a GPS or Laundry List?

When you're planning a trip, you will probably use some sort of map to chart your course. You might break out the old paper map or atlas, a rather old school approach. In this digital age, online maps show a clear route from point A to point B, photos included. Of course, built-in or stand-alone Global Positioning Systems make traveling even easier by talking to you, telling you when and where to turn on the fly. The point is that when you need to go somewhere, you must find out how to get there. The easier it is to map a course, the more … [Read more...]

What Your Writer Needs to Know

Communicate With Your Copy Writer Effective communication is a key part of every aspect of any business venture. It's very important if you are working with a writer in creating your content and copy. It becomes vitally important if you are working with a freelance writer. Freelancers are professionals who often write for a variety of client types, products and services. They may not be immediately familiar with you, your business or your needs. Good writers will ask you a series of questions before quoting and writing an assignment so … [Read more...]

Content or Copy?

Do you need content or copy for your website? At first glance, they appear to be the same thing. They both are made up of words, sentences and paragraphs.They usually have an introduction, body and conclusion. Both inform or educate the reader and lead them to some kind of conclusion or action. Content and copy are both used to sell. What they sell is the difference between them. … [Read more...]