Compare these two web copy samples. Example #1 When constructing advertorial messaging for business-to-business clientele, both for the printed medium and the widely accessible digital forum of the internet, I have found it expedient and obligatory (to wit, more operative) to craft verbal rhetoric that elicits an emotive response, buttressed by the explanatory rationale, which, by its inclusion, allows the corporate purchaser to justify the procurement of said items to the powers that be. Furthermore, the verbiage employed should coincide … [Read more...]
Is Your Home Page a GPS or Laundry List?
When you're planning a trip, you will probably use some sort of map to chart your course. You might break out the old paper map or atlas, a rather old school approach. In this digital age, online maps show a clear route from point A to point B, photos included. Of course, built-in or stand-alone Global Positioning Systems make traveling even easier by talking to you, telling you when and where to turn on the fly. The point is that when you need to go somewhere, you must find out how to get there. The easier it is to map a course, the more … [Read more...]
What Your Writer Needs to Know
Communicate With Your Copy Writer Effective communication is a key part of every aspect of any business venture. It's very important if you are working with a writer in creating your content and copy. It becomes vitally important if you are working with a freelance writer. Freelancers are professionals who often write for a variety of client types, products and services. They may not be immediately familiar with you, your business or your needs. Good writers will ask you a series of questions before quoting and writing an assignment so … [Read more...]