B2B Copywriting Archives - Page 4 of 5 - Steve Maurer Freelance Writing

Steve Maurer June 30, 2015 1 Comment

Cupcakes, Candlesticks and Content Marketing

In the late 1830's, two men were involved in different businesses. William was a candle maker from England and became well established in Cincinnati, Ohio. James, on the other hand, relocated from Ireland and apprenticed himself to a soap maker in that same town. Strangers in a new land, they might never have met. But … Fate struck a blow that brought these two men together to form a single company. They married sisters Olivia and Elizabeth Norris, daughters of Alexander Norris. The father-in-law convinced the young men to become … [Read more...]

Steve Maurer February 16, 2015 5 Comments

B2B Web Copy – Why Meta Matters

I recently attended a four-day Web Copy Intensive seminar in Austin, Texas. The roster of speakers read like a Who's Who in the field of web copy and marketing. The topics ranged from content marketing to landing pages to lead generation and email auto-responders. In all, seven different aspects of online copy and marketing were extensively covered. I was there because even this old dog can learn new tricks. A B2B copywriter that doesn't keep up with new information and techniques is treading water. Eventually, he'll tire out and, well, … [Read more...]

Steve Maurer February 4, 2015 1 Comment

Email Your B2B Documents to Kindle

I'm a freelance B2B copywriter and I really don't like briefcases. I really don't like briefcases because they're big and bulky and just one more item to check in at the airport. While I work from my home-based office the majority of the time, I do travel some. In fact, on Sunday I'm "leavin' on a jet plane" and heading for an intensive web copy workshop in Austin, Texas. And I want to travel as light as possible. One carry-on and one laptop bag; that's all I need. If I still had to drag that old briefcase along, repacking would be … [Read more...]

Steve Maurer January 5, 2015 2 Comments

B2B Copywriter Makes 2 Industrial Strength Fails…and One Business-Saving Fix

The importance of backups in protecting your data...and your business. Screwed up my computer last night. It's not something that happens often, mind you. I've been fooling around with these marvelous machines for longer than many of my clients have been alive. But it does happen. Taking a break from my writing chores, I thought I'd fix a minor problem that's been nagging me for a while. When I did, I ended up playing the "dummy card." I do that on occasion. And that's why I keep a plan in place to protect me from my own stupidity. … [Read more...]

Steve Maurer January 1, 2015 2 Comments

B2B Copywriter Gets Unexpected Lesson…from Solitaire

It was 5:30 AM on this January 1, 2015. I'd awakened early, as usual, and stumbled down to my office. Everyone else was still sleeping, even the dog. On the way, I stopped in the kitchen to get a pot of coffee started. As I waited for this Elixir of Life to finish brewing, I thought I'd play a few games of Solitaire on my computer to get the old brain cells warmed up. Now, I'm not a big gamer. In fact, the few games that come with the operating system are the only games on my machines, both desktop and laptop. On the second … [Read more...]

Steve Maurer April 8, 2013 Leave a Comment

Give Your Business Prospect a Name

Knowing your targeted business prospect makes writing content and copy much easier. While that’s well known, many copywriters and their clients don’t dig deep enough into their prospects’ overall image. Visualizing the reader makes the finished product even more effective. A worksheet that I use helps build a 3-D business prospect image. Starting with a blank slate, I fill in the blanks until the reader appears as a living, breathing person. This process takes time, but it’s worth it. Building a 3-D model I’m a big fan of science fiction TV … [Read more...]

Cupcakes, Candlesticks and Content Marketing

B2B Web Copy – Why Meta Matters

Email Your B2B Documents to Kindle

B2B Copywriter Makes 2 Industrial Strength Fails…and One Business-Saving Fix

B2B Copywriter Gets Unexpected Lesson…from Solitaire

Give Your Business Prospect a Name

Mailing Address

Contact Information

Simple Effective Writing