I feel your pain. You work in an interesting industry. Perhaps the industrial manufacturing or industrial safety fields. And on top of that, you have an amazing product. Why, if companies bought it, it could give them a great return on their investment. It might have the potential to change, even save, people's lives. I hear you. If that sucker sold, it would devastate you. You might get employee of the month. Pats on the back and other accolades would abound. Even worse, you might get a raise! Who needs that kind of pressure, … [Read more...]
I Didn’t Hear Them Knock …
But, I had a feeling someone was at the door. Must have been someone there because the cat was peeking through the mail slot, howling like a banshee. By the time I got there, though, they were gone. I think I saw someone strolling around the corner. Sometimes they leave a door hanger. But often, the only thing I see is their footprints in the lawn. So, I have no idea who they were or what they wanted. I'm not too worried about it. They probably didn't have anything I needed anyway. But, if my house was a B2B website, I'd be … [Read more...]
I Read Your Web Copy … I Have NO Idea What You Do!
Compare these two web copy samples. Example #1 When constructing advertorial messaging for business-to-business clientele, both for the printed medium and the widely accessible digital forum of the internet, I have found it expedient and obligatory (to wit, more operative) to craft verbal rhetoric that elicits an emotive response, buttressed by the explanatory rationale, which, by its inclusion, allows the corporate purchaser to justify the procurement of said items to the powers that be. Furthermore, the verbiage employed should coincide … [Read more...]