I spent 36 years maintaining industrial equipment before becoming a copywriter. Now when I read AI content about industrial topics, my "maintenance guy brain" automatically kicks in. I catch myself going, "Yeah, but what about when the reticulating fratistat gets stuck?" or "That's fine until you're dealing with 30-year-old wiring." It's weird - I can't turn off that voice in my head that says "close, but not quite right." (Okay, there isn’t such a thing as a reticulating fratistat… yet.) The Problem Everyone's Talking … [Read more...]

It just won't let me quit sometimes. Many days, after spending hours pounding feverishly on the keyboard, writing stuff for my clients, I'll take a pause to play some computer Solitaire. Got to get away from the words for a while. And just look at the pretty pictures. So I'll play a game or two or three, giving my brain a break. Then … it happens. The game won't let me quit. Not the kind of quit like "I'm eating potato chips and can't set the bag down until all the chips and dips are gone" quit. Oh, no … it's much more … [Read more...]