Industrial B2B copywriting pricing
In the shop, you use the tool and process that make the most sense for the job. I take the same approach to content projects and copywriting pricing.
For most industrial copywriting projects, package and project fees make more sense than hourly or per-word billing. They’re clearer for you, they reflect the real value of the work, and they keep the focus on outcomes.
Why project and package copywriting pricing works better for both of us
When you invest in my industrial copywriting services, you’re not paying for words on a page. You’re investing in:
- 36+ years of shop-floor and industrial experience that helps me understand your products, processes, and customers.
- Technical accuracy from someone who has actually used equipment, followed procedures, and worked with safety requirements.
- Strategic thinking that connects technical features to business value and buyer priorities.
- Professional copywriting and content-marketing expertise shaped by years of client work.
Hourly rates don’t capture this value, and per-word pricing encourages bad behavior. Technical writing should be concise and powerful—not padded to increase word count.
Standard copywriting fees and projects
Here’s what you can expect for common industrial copywriting projects. These ranges reflect typical investment levels based on complexity, research needs, and the strategic importance of the project.
Timelines shown here are typical ranges, not hard guarantees. Actual turnaround depends on project scope, how quickly source materials are provided, and whether interviews or additional research are needed. The same goes for revisions and editing.
More complex or highly technical projects may take longer because they usually require deeper research, more planning, and added coordination.
Content marketing assets
| Project Type | Investment Range | Typical Timeline |
| Case Studies | $1,500 – $2,500 | 2-3 weeks |
| White Papers (10-15+ pages) | $4,500 – $10,000 | 3-6 weeks |
| Mini Whitepapers (5-10pages) | $2,000 – $3,500 | 3-6 weeks |
| Technical Blog Posts | $650 – $1,250 | 1-2 weeks |
| Placed Articles (trade pubs) | $650 – $1,200 | 2-3 weeks |
| Key Messaging Platform | $3,000 – $7,500 | 1-2 weeks |
| Press Releases | $500 – $1,000 | 1 week |
Sales enablement materials
| Project Type | Investment Range | Typical Timeline |
| Product Sell Sheets | $500 – $1,000 | 1-2 weeks |
| Battlecards | $1,000 – $2,000 | 1-2 weeks |
| Cold Prospecting Email Templates (set of 10) | $1,500 – $2,500 | 2-3 weeks |
| Follow-up Sales Email Templates (set of 10) | $1,500 – $2,500 | 2-3 weeks |
| Sales Decks (20 slides, content only) | $2,000 – $3,500 | 2-3 weeks |
| Sales Proposals | $500 – $1,000 per page | 1-2 weeks |
Website & digital content
| Project Type | Investment Range | Typical Timeline |
| Homepage Copy | $1,500 – $3,000 | 2-3 weeks |
| Product/Service Pages | $750 – $1,500 each | 1-2 weeks each |
| Lead Generation Landing Pages | $1,000 – $2,000 | 1-2 weeks |
| Email Sequences (5-7 emails) | $1,500 – $3,000 | 2-3 weeks |
| Stand-alone email | $250 – $2,000 | 1-3 weeks |
| E-newsletter, monthly or per issue | $600 – $2,000 | Depends on frequency |
Final pricing depends on scope, research depth, number of interviews, revision needs, and whether strategy or messaging development is included.
The 7-step process that drives value
Each project includes a structured process that ensures your investment delivers results:
- Discovery—I learn about your product, audience, goals, and internal requirements.
- Research—I review source materials, technical information, market context, and relevant competitors.
- Strategy Development—We align on the message, angle, and purpose of the piece before writing begins.
- Content Creation—I write copy that is technically accurate, clear, and aligned with your goals.
- Revisions—You receive up to three rounds of copy revisions within 30 days of first draft delivery. Revisions required by your legal department don’t count toward the three.
- Final Delivery—I deliver clean copy ready for design, sales, or marketing use.
- Next Steps—We’ll move forward to planning our next project You do have a next project, right? I thought so.
Custom copywriting fees for project packages
Need something that doesn’t fit neatly into the categories above? Let’s talk. I create custom packages for:
- Product launch campaigns
- Complete or partial website content overhauls
- Technical documentation with marketing integration
- Trade show and event support materials
- Industrial safety compliance and training content
Payment terms
For most projects over $1,000, I request a 50% non-refundable deposit to lock in your place in my schedule, with the remaining 50% due upon delivery of the first draft. The deposit reserves your place in my schedule and covers the upfront discovery, planning, research, and preparation required to begin the project.
For smaller projects or ongoing work arrangements, we can discuss alternative payment structures. Preferred payment method is ACH (direct deposit) or bank wire transfer. I can accept credit cards.
If we’re a good fit for each other, retainer agreements could be a good option.
How to get started
Ready to discuss your project? Schedule a free discovery call.
We’ll talk through your goals, scope, and timeline, and I’ll follow up with a detailed proposal and exact project pricing.
Quality content and copy for your valuable product or service.
Crafted to bring the results you need from the customers you engage with.
It’s what I do…
It’s what YOU deserve.
Steve Maurer, IME Industrial B2B Copywriter
(479) 935-7597
steve@maurer-copywriting.com
