Ok, I know. It's the jugular you go after, not juggler. But… you're reading this because you wanted to make sure, right? Maybe you were curious, or just wanted to poke a little fun. That's Ok. If you're reading this... Mission accomplished. At first, this major blunder bugged me to no end. Probably bugs you too. But now, I actually welcome the immediate sales pitch after I accept a connection request on LinkedIn. You know the kind. You accept a connection request and the person INSTANTLY follows up, trying to sell their services. … [Read more...]
Think I’ll PAS On That One – Twitter Sharing
Sometimes, I'll find a great update/article on LinkedIn that strikes a chord. If I find it quite useful, I'll PAS it along. (If you're in the B2B or industrial manufacturing industry… it could be yours.) And no, I didn't spell pass wrong. I did mean to write PAS. It's an acronym (which I normally shun) that stands for a sharing/headline formula: Problem Agitate Solve If your update links to an article that's useful — that solves a real problem — you'll catch my eye. And I'll likely PAS it along. Here's how that … [Read more...]
Sometimes, loving relationships must end
And you have no other option but to break the ties that bind and move on. Sad, isn't it. Sniff, sniff. But before you get all teary-eyed and think I'm leaving my wife Mary, I should probably explain. (I'd be a dang fool to do that, anyway.) What I'm talking about are the connections that link your social media networks. And don't fret ... the separation is only temporary. Now, it's not that I'm lazy ... But I like to do things once and let technology carry on from there. I'm a copywriter by profession. And I work the social … [Read more...]
Social Selling in the New Internet Marketplace
Today's customer is extremely well-informed because of the Internet. Far more information is available now than when I was growing up in the pre-Internet age. Content marketing is used effectively to inform and educate our prospects. But... In 2015, marketers and salespeople need to step back in time and use an age-old technique if they are to be successful. Social selling must have a strong place in their strategy. Social selling promotes the salesperson's personal brand. Personal brands are oft forgotten in the Internet … [Read more...]