Content Marketing Archives - Page 3 of 4 - Steve Maurer Freelance Writing

Steve Maurer July 29, 2015 Leave a Comment

Toilet Paper Content Marketing for B2B Industrial Manufacturers

Got a quick question for you. How do you sell more toilet paper to commercial or industrial businesses? Think about it for a few minutes. The answer is pretty obvious, but many people miss it. Now, if you said you should make it pretty, softer or stronger, you're just a little off base. Not that those things aren't important. But, there is a better strategy you can use to get those rolls flying off the shelf. Of course, price is always a factor. Buyers will always look for the best price, particularly for something as mundane as … [Read more...]

Steve Maurer July 20, 2015 Leave a Comment

Wind Chimes – Recycling Your Content

I like recycling. It really bothers me if I can't find a way to reuse something. Of course, it's not always possible and some stuff does end up in the trash (preferably, the recycle bin). But if you think hard, sometimes things can be repurposed, saving you some serious cash. Or even making some of it. Here's a perfect example. Many moons ago, I used to work for a sign shop. We made everything from small placards to huge, lighted signs. I worked as a fabricator and helped wire our customers' signs. We used EMT, which is thin wall … [Read more...]

Steve Maurer June 30, 2015 1 Comment

Cupcakes, Candlesticks and Content Marketing

In the late 1830's, two men were involved in different businesses. William was a candle maker from England and became well established in Cincinnati, Ohio. James, on the other hand, relocated from Ireland and apprenticed himself to a soap maker in that same town. Strangers in a new land, they might never have met. But … Fate struck a blow that brought these two men together to form a single company. They married sisters Olivia and Elizabeth Norris, daughters of Alexander Norris. The father-in-law convinced the young men to become … [Read more...]

Steve Maurer February 16, 2015 5 Comments

B2B Web Copy – Why Meta Matters

I recently attended a four-day Web Copy Intensive seminar in Austin, Texas. The roster of speakers read like a Who's Who in the field of web copy and marketing. The topics ranged from content marketing to landing pages to lead generation and email auto-responders. In all, seven different aspects of online copy and marketing were extensively covered. I was there because even this old dog can learn new tricks. A B2B copywriter that doesn't keep up with new information and techniques is treading water. Eventually, he'll tire out and, well, … [Read more...]

Steve Maurer April 16, 2014 9 Comments

Do You Really Need a Website for Success?

Bought a hammer online the other day. I had a great woodworking idea, so the first thing I did was buy an expensive, top-rated tool. It was hammer technology at its finest . . . so the ad said. The features included: Durable steel construction for strength, A patented anti-vibration handle to minimize shock and increase comfort; Perfect balance at a full 28 ounces, and Torsion control stabilizers to minimize that dreaded arm-twisting fatigue! Cool. Very, very cool. But, wait . . . here's the best part. It had a 75 percent larger … [Read more...]

Toilet Paper Content Marketing for B2B Industrial Manufacturers

Wind Chimes – Recycling Your Content

Cupcakes, Candlesticks and Content Marketing

B2B Web Copy – Why Meta Matters

Do You Really Need a Website for Success?

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