B2B Copywriting Archives - Steve Maurer Freelance Writing

Steve Maurer January 3, 2021 8 Comments

Your Website Made Me Think. So I Left

Yeah, I get them all the time. You probably do, too. The infamous email from an alleged digital marketing service: Dear Sir/Madam, Despite having a good design, your website is not showing up on Google for your market's keywords … Or something to that effect. Obviously, they haven't been to my website. They would know in an instant that I'm NOT a madam. Last I checked anyway. And they don't know my target market, either. I know that because I DO show up on Google (page one of the SERPs, in fact) for my target market's keywords… B2B … [Read more...]

Steve Maurer February 26, 2020 Leave a Comment

Outhouse Copywriting – Let’s Talk Price

Okay, I realize "outhouse" might not be the best term. But, hey … I'm from Arkansas. What do you expect? Besides, you're reading this, so … Anyway, there are times when a business or organization needs to hire a writer or writers from outside their group. There could be several reasons: Not enough inhouse staff writers to handle the work load Not enough staff writers that understand the product or service Not enough staff writers that understand how to write the copywriting format needed No staff writers … at all Those … [Read more...]

Steve Maurer December 19, 2018 4 Comments

Ad Copy 911 – Emergency Response

A marketing director called me the other day. His company was in dire need of a copywriting EMT (Effective Marketing Technician). According to him, his staff writers could write good words. But their marketing messages were crashing, not pulling many leads or sales. He lamented that their copy wasn't working and needed "refined," whatever that means. Really, it didn't need refined. It needed to be resuscitated. Here's a copy of newsletter ad he sent me: Although ACME Presses specializes in creating fully customized turnkey … [Read more...]

Steve Maurer June 12, 2018 2 Comments

Industrial marketers could learn a lot… from Fitbit

I had to face it. I wasn't a "spring chicken" anymore. In fact... more than 60 "springs" have come and gone. Not to mention the other 3 seasons. If I wasn't careful, Old Man Winter was going to kick my butt. And hard. It was past time to make some changes in my lifestyle and health habits. But like they say, it's better late than never... As long as it's not too late, anyway. So, I set off on a quest to improve my health and squeeze a little more life out of this old carcass. No... make that a LOT more life. After … [Read more...]

Steve Maurer April 7, 2018 Leave a Comment

Your customers are NOT content cows

And they don't live in a herd. Momma and I were taking a Sunday drive in the country last week. We passed a bunch of cows in a big field. Yeah... I know. It's called a herd. I didn't get out to go look, but I’m pretty sure they had brands on their butts. You know what a brand is, right? It’s that little mark that’s burned into their hides to mark ownership. If someone tries to steal them away, that mark identifies the ranch they belong to. Your customers are not cows. They don’t live in a herd. Your brand is not burned … [Read more...]

Steve Maurer March 12, 2017 7 Comments

How to Write Boring Content for an Interesting Industry

I feel your pain. You work in an interesting industry. Perhaps the industrial manufacturing or industrial safety fields. And on top of that, you have an amazing product. Why, if companies bought it, it could give them a great return on their investment. It might have the potential to change, even save, people's lives. I hear you. If that sucker sold, it would devastate you. You might get employee of the month. Pats on the back and other accolades would abound. Even worse, you might get a raise! Who needs that kind of pressure, … [Read more...]

Your Website Made Me Think. So I Left

Outhouse Copywriting – Let’s Talk Price

Ad Copy 911 – Emergency Response

Industrial marketers could learn a lot… from Fitbit

Your customers are NOT content cows

How to Write Boring Content for an Interesting Industry

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