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Home›B2B Copywriting›Sometimes, loving relationships must end
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Sometimes, loving relationships must end

Steve Maurer August 2, 2016 Leave a Comment

Sometimes, loving relationships must end

LinkedIn social media share repaired
Social media glitches happen

And you have no other option but to break the ties that bind and move on.

Sad, isn’t it. Sniff, sniff.

But before you get all teary-eyed and think I’m leaving my wife Mary, I should probably explain. (I’d be a dang fool to do that, anyway.)

What I’m talking about are the connections that link your social media networks. And don’t fret … the separation is only temporary.

Now, it’s not that I’m lazy …

But I like to do things once and let technology carry on from there.

I’m a copywriter by profession. And I work the social networks for fun and profit. Part of my work is with American Writers & Artists, Inc. as their LinkedIn correspondent. I update the company page and help manage their LI groups. I’ve connected my Twitter account (@stevemaurerMCW) to my own LinkedIn profile.

After posting on the AWAI company page, I watch my feed. When the post arrives, I write an update for it.

When I create an update from my LinkedIn feed, it posts to Twitter … like magic! Gives me goosebumps, it does.

Not only that, but my Facebook personal wall and business page are linked to Twitter.

So, when I update on LinkedIn, it travels all the way to Facebook, increasing the number of potential readers along the way.

See … not lazy. Just prudent with my time. Really. At least that’s what I’m telling everyone.

But then, one dark and gloomy day, it happened.

The lines of communication were broken

I posted an update and it never reached Twitter, let alone Facebook.

Hoping it was a temporary glitch, I posted again. And again.

And again.

But to no avail. Was it lost and gone forever?

Dreadful sorry, Clementine. (Sorry, couldn’t resist. Old-fart attack …)

Finally, I discovered how to reunite my social networks. And it’s entirely possible that you’re reading this because of that happy reunion.

Actually, the fix was quite simple.

It sounds more ominous than it is …

First, I disconnected my Twitter account in the LinkedIn privacy setting. The next step was to revoke LinkedIn’s access to my Twitter account, via the Twitter account settings.

Sheesh! Disconnect … revoke access! Oh my gosh, what have I done!

Once I did that, however, I merely reconnected everything as originally set. And once again, all my social networks play well together.

That makes me happy.

Now when I post an update from a LinkedIn post, my own website or from any of my clients’ sites, it goes out to the larger audience once again. Clicking the LinkedIn share button on a website sends it on its way, all across the world wide web.

Whew!

Now … where did I set that cup of coffee this time?

Steve Maurer

(this article originally posted here)

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Filed Under: B2B Copywriting, Content Marketing, social media

About Steve Maurer

Steve is a U.S.-based content and copywriter for the industrial and safety markets, starting his career in 2010. With over 35 years in the food processing industry as a machine mechanic and facility electrician, Steve’s lived in the work boots your team wears now.
During the time he worked in the industry, he was the go-to writer for SOPs (Standard Operating Procedures), training materials for maintenance crews, and was a standing member for ergonomic and safety committees.
Steve keeps his finger on the pulse of modern manufacturing and safety topics by subscribing to various industry newsletters and by keeping in touch with experts in the field. His style of writing is accurate and authoritative, while maintaining readability and approachability. His copy makes you think, and may make you smile as well.
You can find out more about Steve from this website.

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A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
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Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

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Goes above and beyond to create premier content

You won’t find a harder-working writer anywhere else! I contacted Steve when we needed a writer for a business with very specific needs and incredibly high standards—and he did not disappoint! Not only does Steve have deep manufacturing industry experience and insights, but he’s also easy to communicate with, listens to client needs, and goes above and beyond to create premier content. The work he produced was outstanding and performed well. It was a joy getting to know him throughout our content-writing engagement. Can’t wait to work with him again!

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Senior Director, Copy

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"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
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Rembrandt Communications®, LLC

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Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

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Co-Owner, The Oken Company

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I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

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Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
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Former Community Manager at Uberflip

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The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

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