Content Marketing Archives - Page 4 of 4 - Steve Maurer Freelance Writing

Steve Maurer January 29, 2014 2 Comments

Content Marketing – the New SEO Strategy

If you have a business website, you obviously want it to rank well in the search engines, particularly Google. In the past, this was pretty much done with keyword placement. It still is to some extent; however, the Hummingbird update for Google search has put those who stuffed keywords into their website copy in a real bind. Many got banned and more than one SEO company had to close up shop. Not only that, but Google is moving toward NLS or Natural Language Search. If the user has a smartphone, they'll talk, not type, and it will be in … [Read more...]

Steve Maurer November 5, 2013 Leave a Comment

Avoid One of the Biggest Mistakes Content Writers Make

It’s not failing to research their topic thoroughly enough. In fact, most content marketing writers probably do an excellent job of researching. They know their subject inside and out. They can write intelligent, thought-provoking and compelling copy. So that’s probably not an issue. And it’s not poorly written text. Sure, there are examples of badly written prose out there. But for the most part, the content I’ve read has been well-written and easy to digest. Most writers understand that the style of writing should match the audience. … [Read more...]

Steve Maurer October 22, 2013 Leave a Comment

When the Writer’s Block Just Won’t Come

A Lesson in Writing, Publishing and Automation ~ It happened the other day and it was terrifying. I woke up early that morning, grabbed a cup of coffee and sat down at my desk. I needed to write articles for my most demanding client: my wife. The minute my fingers touched the keyboard, something snapped. They began flying over the keys like a skater on a glassy, ice-covered pond. The words flowed to the screen like the roaring river rushes to the sea. Word after word, sentence after sentence, paragraph after paragraph danced onto the monitor. … [Read more...]

Steve Maurer October 9, 2013 Leave a Comment

The Seamstress and the Copywriter

"Could you say that again . . . in English this time?" No doubt you’ve heard that phrase before. In fact, I’d imagine that you’ve said it yourself a time or two. I know I have on many occasions. And most of the time, it involves my wife. You see, she’s a seamstress and is quite good at her craft. She’s got the tools to do all kinds of fancy stitches and cool stuff. And she’s always taking classes to improve her skills. Since her sewing room is right next to my office, I often find myself watching her sew, spellbound by her handiwork. … [Read more...]

Steve Maurer April 1, 2012 Leave a Comment

Content or Copy?

Do you need content or copy for your website? At first glance, they appear to be the same thing. They both are made up of words, sentences and paragraphs.They usually have an introduction, body and conclusion. Both inform or educate the reader and lead them to some kind of conclusion or action. Content and copy are both used to sell. What they sell is the difference between them. … [Read more...]

Content Marketing – the New SEO Strategy

Avoid One of the Biggest Mistakes Content Writers Make

When the Writer’s Block Just Won’t Come

The Seamstress and the Copywriter

Content or Copy?

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