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Steve Maurer May 26, 2025 Leave a Comment

Better B2B Content: The AI CORE Framework

Look... all this talk about AI replacing B2B content writers? That's missing the point. The real question isn't whether to use AI or not—it's how to use it right. I've been in industry for over 36 years, and I've seen plenty of new tools come and go. AI is different, sure… but it's still just a tool. And like any tool, it's only as good as the person using it. Here's what I've figured out. AI can churn through information faster than I ever could and spit out a decent first draft if needed (you know, to beat the blank page blues). But it … [Read more...]

Steve Maurer January 3, 2021 8 Comments

Your Website Made Me Think. So I Left

Yeah, I get them all the time. You probably do, too. The infamous email from an alleged digital marketing service: Dear Sir/Madam, Despite having a good design, your website is not showing up on Google for your market's keywords … Or something to that effect. Obviously, they haven't been to my website. They would know in an instant that I'm NOT a madam. Last I checked anyway. And they don't know my target market, either. I know that because I DO show up on Google (page one of the SERPs, in fact) for my target market's keywords… B2B … [Read more...]

Steve Maurer March 25, 2020 5 Comments

Working Remotely – 7 Tips from the Trenches

Some of you are working your job remotely from home, perhaps for the very first time. Welcome to my world! I'm an independent commercial business writer (okay … a freelance B2B copywriter), writing ad copy and marketing content for the industrial manufacturing and safety sectors. For the past decade or so, I've been working remotely. In fact, over the course of that 10+ years, I've only met one client face to face. One client. And I've only worked for two clients down home here in Arkansas, the Natural State. Two … [Read more...]

Steve Maurer February 26, 2020 Leave a Comment

Outhouse Copywriting – Let’s Talk Price

Okay, I realize "outhouse" might not be the best term. But, hey … I'm from Arkansas. What do you expect? Besides, you're reading this, so … Anyway, there are times when a business or organization needs to hire a writer or writers from outside their group. There could be several reasons: Not enough inhouse staff writers to handle the work load Not enough staff writers that understand the product or service Not enough staff writers that understand how to write the copywriting format needed No staff writers … at all Those … [Read more...]

Steve Maurer February 5, 2020 3 Comments

The Annoying Thing About Computer Solitaire is …

It just won't let me quit sometimes. Many days, after spending hours pounding feverishly on the keyboard, writing stuff for my clients, I'll take a pause to play some computer Solitaire. Got to get away from the words for a while. And just look at the pretty pictures. So I'll play a game or two or three, giving my brain a break. Then … it happens. The game won't let me quit. Not the kind of quit like "I'm eating potato chips and can't set the bag down until all the chips and dips are gone" quit. Oh, no … it's much more … [Read more...]

Steve Maurer December 19, 2018 4 Comments

Ad Copy 911 – Emergency Response

A marketing director called me the other day. His company was in dire need of a copywriting EMT (Effective Marketing Technician). According to him, his staff writers could write good words. But their marketing messages were crashing, not pulling many leads or sales. He lamented that their copy wasn't working and needed "refined," whatever that means. Really, it didn't need refined. It needed to be resuscitated. Here's a copy of newsletter ad he sent me: Although ACME Presses specializes in creating fully customized turnkey … [Read more...]

Better B2B Content: The AI CORE Framework

Your Website Made Me Think. So I Left

Working Remotely – 7 Tips from the Trenches

Outhouse Copywriting – Let’s Talk Price

The Annoying Thing About Computer Solitaire is …

Ad Copy 911 – Emergency Response

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