Articles by Steve Maurer - Steve Maurer Freelance Writing

About Steve Maurer

Steve is a U.S.-based content and copywriter for the industrial and safety markets, starting his career in 2010. With over 35 years in the food processing industry as a machine mechanic and facility electrician, Steve’s lived in the work boots your team wears now.
During the time he worked in the industry, he was the go-to writer for SOPs (Standard Operating Procedures), training materials for maintenance crews, and was a standing member for ergonomic and safety committees.
Steve keeps his finger on the pulse of modern manufacturing and safety topics by subscribing to various industry newsletters and by keeping in touch with experts in the field. His style of writing is accurate and authoritative, while maintaining readability and approachability. His copy makes you think, and may make you smile as well.
You can find out more about Steve from this website.

Steve Maurer September 17, 2025 Leave a Comment

The AI Content Problem Industrial Companies Can’t See

I spent 36 years maintaining industrial equipment before becoming a copywriter. Now when I read AI content about industrial topics, my "maintenance guy brain" automatically kicks in. I catch myself going, "Yeah, but what about when the reticulating fratistat gets stuck?" or "That's fine until you're dealing with 30-year-old wiring." It's weird - I can't turn off that voice in my head that says "close, but not quite right." (Okay, there isn’t such a thing as a reticulating fratistat… yet.) The Problem Everyone's Talking … [Read more...]

Steve Maurer May 26, 2025 Leave a Comment

Better B2B Content: The AI CORE Framework

Look... all this talk about AI replacing B2B copy and content writers? That's missing the point. The real question isn't whether to use AI or not—it's how to use it right. I've been in industry for over 36 years, and I've seen plenty of new tools come and go. AI is different, sure… but it's still just a tool. And like any tool, it's only as good as the person using it. Here's what I've figured out. AI can churn through information faster than I ever could and spit out a decent first draft if needed (you know, to beat the blank page blues). … [Read more...]

Steve Maurer January 3, 2021 8 Comments

Your Website Made Me Think. So I Left

Yeah, I get them all the time. You probably do, too. The infamous email from an alleged digital marketing service: Dear Sir/Madam, Despite having a good design, your website is not showing up on Google for your market's keywords … Or something to that effect. Obviously, they haven't been to my website. They would know in an instant that I'm NOT a madam. Last I checked anyway. And they don't know my target market, either. I know that because I DO show up on Google (page one of the SERPs, in fact) for my target market's keywords… B2B … [Read more...]

Steve Maurer March 25, 2020 5 Comments

Working Remotely – 7 Tips from the Trenches

Some of you are working your job remotely from home, perhaps for the very first time. Welcome to my world! I'm an independent commercial business writer (okay … a freelance B2B copywriter), writing ad copy and marketing content for the industrial manufacturing and safety sectors. For the past decade or so, I've been working remotely. In fact, over the course of that 10+ years, I've only met one client face to face. One client. And I've only worked for two clients down home here in Arkansas, the Natural State. Two … [Read more...]

Steve Maurer February 26, 2020 Leave a Comment

Outhouse Copywriting – Let’s Talk Price

Okay, I realize "outhouse" might not be the best term. But, hey … I'm from Arkansas. What do you expect? Besides, you're reading this, so … Anyway, there are times when a business or organization needs to hire a writer or writers from outside their group. There could be several reasons: Not enough inhouse staff writers to handle the work load Not enough staff writers that understand the product or service Not enough staff writers that understand how to write the copywriting format needed No staff writers … at all Those … [Read more...]

Steve Maurer February 5, 2020 3 Comments

The Annoying Thing About Computer Solitaire is …

It just won't let me quit sometimes. Many days, after spending hours pounding feverishly on the keyboard, writing stuff for my clients, I'll take a pause to play some computer Solitaire. Got to get away from the words for a while. And just look at the pretty pictures. So I'll play a game or two or three, giving my brain a break. Then … it happens. The game won't let me quit. Not the kind of quit like "I'm eating potato chips and can't set the bag down until all the chips and dips are gone" quit. Oh, no … it's much more … [Read more...]

The AI Content Problem Industrial Companies Can’t See

Better B2B Content: The AI CORE Framework

Your Website Made Me Think. So I Left

Working Remotely – 7 Tips from the Trenches

Outhouse Copywriting – Let’s Talk Price

The Annoying Thing About Computer Solitaire is …

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