Industrial Copywriting Frequently Asked Questions

Been There, Done That, Wrote About It –

Your technical writers know the words. Your marketing team knows the pitch. But with 36 years of hands-on industrial experience, coupled with my professional copywriting expertise, I deliver both—creating content that speaks to engineers while persuading purchasing teams. The result? Copy that drives decisions and delivers ROI because it’s written by someone who’s made those same buying decisions.

But you need to know that the industrial copywriter you’re hiring can get the job done, right?

After all, investing in a professional industrial copywriter is a considered purchase decision… much like the decisions your prospects make about purchasing and using your products or services.

Questions and answers about industrial copywriting

• Question 1: “Your rates are higher than other industrial copywriters I’ve found online”
  • Answer: I’ve seen them too. There are good reasons they’re cheaper. Most are amateur or hobbyist writers.
    
    I understand budget considerations are important. But there’s a reason companies choose to invest in my services. When you hire me, you’re not just getting a writer – you’re getting 36 years of hands-on industrial experience baked into every word. While you might find cheaper writers online, most of them will spend hours researching basic concepts that I already understand from my years on the factory floor.
    
    Think about it this way: How much time would your team spend explaining technical concepts to a generalist writer? How many revisions might it take to get it right? That’s what you get with amateur writers.
    
    I hit the ground running because I’ve been where your customers are. I’ve used the products, operated the machinery, and faced the challenges they encounter daily.
    
    Plus, I know the standards organizations like OSHA, NEC®, NIOSH, and ASTM inside and out. That means your content will be technically accurate and compliance-based from the start.”
    
    Think about it this way: How much time would your team spend explaining technical concepts to a generalist writer? How many revisions would you need? I hit the ground running because I’ve been where your customers are. I’ve used the products, operated the machinery, and faced the challenges they encounter daily.
    
    Plus, I know the standards organizations like OSHA, NEC®, NIOSH, and ASTM inside and out. That means your content will be technically accurate and compliance-based from the start.
    
• Question 2: “We have in-house technical writers for our content”
  • Answer: That’s fantastic – having in-house technical expertise is valuable. But here’s what I bring to the table that’s different: While technical writers excel at documenting how things work, I specialize in explaining why your prospects should care.
    
    I blend technical accuracy with marketing persuasion because I’ve been on both sides of the equation. I’ve been the customer reading your technical documentation, and I’ve been the professional creating content that drives sales. This dual perspective helps me transform technical features into compelling benefits that resonate with your buyers.
    
    Think of me as a bridge between your technical team’s expertise and your marketing goals. I can work alongside your technical writers, turning their detailed documentation into persuasive marketing content that moves prospects through your sales funnel.
    
• Question 3: “We’re waiting to see if AI can handle our content needs”
  • Answer: I get it – AI is a hot topic right now, and I actually use AI tools myself as part of my process. But here’s the crucial difference: I’m the Human In The Loop (HITL). While AI can help with research and generate basic content, it can’t replicate 36 years of shop floor experience or understand the emotional factors that drive industrial buying decisions. It just doesn’t have the industrial copywriting chops I do.
    
    Look, I’ve worked with electrical systems, operated machinery, and trained people on safety protocols. AI can describe these things, but I’ve lived them. When I write about safety equipment or industrial processes, I’m drawing from real-world experience – not just pattern recognition from training data.
    
    Plus, AI still makes technical mistakes that someone without industry experience might miss. That’s why I maintain oversight of all content creation, ensuring technical accuracy while infusing it with the human element that connects with your buyers.
    
• Question 4: “We’re not ready to commit to a large project right now”
  • Answer: That’s perfectly reasonable – starting small is often the smart play. Why not begin with a single project that addresses your most pressing need? Maybe a case study about your flagship product, or a technical article for your blog? Another great project is a brand messaging guide that keeps your marketing copy consistent.
    
    This approach lets us get to know each other while delivering immediate value for your business. I’m happy to start with a focused project that demonstrates both my technical knowledge and writing capabilities.
    
    Many of my long-term clients started exactly this way. They tested the waters with a smaller project and saw firsthand how my industrial background and writing skills could benefit their marketing efforts.
    
• Question 5: “We’ve had bad experiences with freelance writers before”
  • Answer: I appreciate you sharing that concern, and understand completely. Bad experiences with writers who don’t understand industrial products can be frustrating and costly. That’s exactly why I operate differently.
    
    First, I bring 36 years of industrial experience to the table. I was a licensed industrial electrician and safety instructor before becoming a copywriter. This means I understand your products, your industry, and your customers from firsthand experience.
    
    Second, I follow a clear, professional process for every project. We start with a discovery call to understand your needs, agree on deliverables, and set clear expectations. I provide regular updates and include a defined revision period. Everything is documented and transparent.
    
    But don’t just take my word for it. I’m happy to share testimonials from industrial copywriting clients who had similar concerns before working with me. Their experiences will show you how my technical background and structured approach to industrial copywriting and content made all the difference.
    
• Question 6: “Our products are too technical for an outside writer to understand”
  • Answer: I love hearing that, actually. Because when you say ‘technical,’ I hear ‘familiar territory.’ Remember, I spent 36 years maintaining and troubleshooting industrial equipment. I’ve worked with everything from legacy systems to cutting-edge Industry 4.0 technology.
    
    Want to talk about power transmission? I’ve replaced more bearings and motors than I can count. Need content about safety protocols? I’ve written and delivered training materials for confined space entry, Lockout/Tagout, and Haz-Mat procedures. Electrical systems? I held an industrial maintenance electrician license for 26 years.
    
    The technical complexity of your products isn’t a barrier – it’s exactly where I thrive. And if I do run into something I’m not sure of? Well, I know exactly what questions to ask your SMEs because I’ve been one myself. We’re back on track in no time.
    
• Question 7: “We’re looking for someone who can produce content more quickly”
  • Answer: I understand the need for speed in today’s market. But here’s something to consider: How much time will you save by working with someone who needs a crash course in industrial terminology? Who doesn’t understand OSHA requirements without googling them? Who doesn’t know the difference between NEMA 4 and NEMA 4X enclosures without asking? Not much, if any. Those are just a few examples.
    
    My industrial background means I can hit the ground running. While another writer might deliver a faster first draft, you’ll likely spend weeks going back and forth on revisions, explaining technical concepts, and correcting misunderstandings.
    
    I might take a bit more time upfront, but you get technically accurate, marketing-ready content that won’t need multiple rounds of corrections from your engineering and marketing teams. Sometimes slower cooking makes for better dining, if you know what I mean. Fast copy, like fast food, doesn’t really satisfy your prospect’s hunger. Good ingredients matter.
    
• Question 8: “Your industry experience is great, but what about your marketing expertise?”
  • Answer: Fair question! While I’ve got the shop floor experience, I’ve also invested heavily in my marketing education. I’ve studied with American Writers & Artists Institute and other marketing experts since 2010. My main focus was specifically on B2B marketing and industrial sectors.
    
    But here’s what really matters: I understand how industrial buyers think because I was one. I know what makes a maintenance manager stop and read an email, what convinces a plant engineer to request a quote, and what makes a safety director pick up the phone.
    
    I’ve been on the receiving end of industrial marketing and sales copy for decades. I know what works and what falls flat because I’ve made those purchasing decisions myself. That real-world perspective, combined with my copywriting training, helps me create content that doesn’t just explain your products – it motivates your buyers to act.
    
• Question 9: “We need someone who can write for multiple audiences, not just technical buyers”
  • Answer: You know what’s interesting about industrial sales? Your content often needs to convince both the engineer who’ll use the product AND the C-suite executive who’ll approve the purchase. That’s exactly where my background helps.
    
    I can explain technical specifications in language that engineers respect, then turn around and write about ROI, efficiency gains, and operational benefits that resonate with management. Remember, I wasn’t just turning wrenches – I was also writing training materials, creating safety protocols, and presenting to management.
    
    Think of me as your translator, bridging the gap between the shop floor and the top floor. I can help you speak convincingly to everyone involved in the buying decision, from maintenance technicians to procurement teams.
    
• Question 10: “We’re concerned about confidentiality with our proprietary technology”
  • Answer: I completely respect that concern. In fact, I address this specifically in my AI Use Policy – I never input confidential information into AI tools without explicit client approval, and I’m happy to sign any NDAs you require.
    
    During my industrial career, I worked with proprietary systems and confidential processes daily. I helped develop equipment that needed to be kept under wraps. I understand the importance of protecting intellectual property and trade secrets. It’s not just about being professional – it’s about respecting the trust you place in me.
    
    Plus, my technical background actually helps here. I know what information needs to be protected and what’s common industry knowledge. I can write compelling content about your products without revealing proprietary details. It’s like explaining why a car is fast without giving away the engine design. You focus on the benefits while protecting the secret sauce.

From Work Boots to Writing Desk

I bridge the gap between technical expertise and persuasive industrial copywriting because I’ve spent 36 years as your ideal customer. As a former industrial electrician and safety instructor who transformed into a B2B copywriter, I create content that resonates with your buyers because I’ve been in their work boots. While other writers Google technical terms, I’ve lived them—bringing authentic shop floor experience to every piece of content I write.

Contact me today.