Industrial Copywriting Pricing Schedule (short list)
In the shop, you wouldn’t use the wrong tool, technique, or procedure for the job. You’d use the one that makes the most sense. The same applies to how I structure my copywriting pricing. Project and package fees just make more sense than charging by the word or hour. Here’s why—and what you can expect.
Why Project and Package Copywriting Pricing Works Better for Us Both
When you invest in my industrial copywriting services, you’re not paying for words on a page. You’re investing in:
- 36+ years of shop floor experience that helps me understand your products from your customers’ It also trained me how to research technical topics.
- Technical accuracy that comes from someone who’s actually used industrial equipment and followed safety protocols. And yes, I’m the guy who read all the manuals.
- Strategic thinking that connects your technical capabilities to your customers’
- Marketing expertise refined through years of professional copywriting
Hourly rates don’t capture this value, and per-word pricing encourages bad behavior. Technical writing should be concise and powerful—not padded to increase word count
Standard Copywriting Fees and Projects
Here’s what you can expect for common industrial copywriting projects. These ranges reflect typical investments based on complexity, research requirements, and strategic importance.
A note about the typical timelines. These are just average times and some projects may take more time or they may take less. It fluctuates for various reasons. For example, the sooner you can get the necessary basic materials to me, the quicker the turnaround.
The same goes for the revision/editing process. Projects that are complex or highly technical may take longer to do the necessary research and planning and editing. If a project requires interviews, the same applies. The longer it take to set up… you get the picture.
Content Marketing Assets
| Project Type | Investment Range | Typical Timeline |
| Case Studies | $1,500 – $2,500 | 2-3 weeks |
| White Papers (10-15+ pages) | $4,500 – $10,000 | 3-6 weeks |
| Mini-white papers (5-10pages) | $2,000 – $3,500 | 3-6 weeks |
| Technical Blog Posts | $650 – $1,250 | 1-2 weeks |
| Placed Articles (trade pubs) | $650 – $1,200 | 2-3 weeks |
| Key Messaging Platform | $3,000 – $7,500 | 1-2 weeks |
| Press Releases | $500 – $1,000 | 1 week |
Sales Enablement Materials
| Project Type | Investment Range | Typical Timeline |
| Product Sell Sheets | $500 – $1,000 | 1-2 weeks |
| Battlecards | $1,000 – $2,000 | 1-2 weeks |
| Cold Prospecting Email Templates (set of 10) | $1,500 – $2,500 | 2-3 weeks |
| Follow-up Sales Email Templates (set of 10) | $1,500 – $2,500 | 2-3 weeks |
| Sales Decks (20 slides, content only) | $2,000 – $3,500 | 2-3 weeks |
| Sales Proposals | $500 – $1,000 per page | 1-2-weeks |
Website & Digital Content
| Project Type | Investment Range | Typical Timeline |
| Homepage Copy | $1,500 – $3,000 | 2-3 weeks |
| Product/Service Pages | $750 – $1,500 each | 1-2 weeks each |
| Lead Generation Landing Pages | $1,000 – $2,000 | 1-2 weeks |
| Email Sequences (5-7 emails) | $1,500 – $3,000 | 2-3 weeks |
| Stand-alone email | $250 – $2,000 | 1-3 weeks |
| E-newsletter, monthly or per issue | $600 – $2,000 | Depends on frequency |
The 7-Step Process That Drives Value
Each project includes a structured process that ensures your investment delivers results:
- Discovery—I learn about your products, customers, and goals through in-depth
- Research—I study your technical specifications, industry standards, and competitive landscape.
- Strategy Development—You and I collaborate to determine the most effective messaging approach for your project-specific
- Content Creation—I write technically accurate copy that connects with your ideal I go through several internal revisions to get it write… I mean… right.
- Revisions—You receive up to three rounds of revisions within 30 days of first draft delivery as well as… a free secret one. We’ll talk about that when the time
- Final Delivery—You get content ready for your design team or marketing You don’t want me doing graphics… believe me. But I can make suggestions and offer ideas for what to include and how the project look should be structured.
- Next Steps—We’ll move forward to planning our next project You do have a next project, right? I thought so.
Custom Copywriting Fees for Project Packages
Need something that doesn’t fit neatly into the categories above? Let’s talk. I create custom packages for:
- Product launch campaigns
- Complete or partial website content overhauls
- Technical documentation with marketing integration
- Trade show and event support materials
- Industrial safety compliance and training content
Payment Terms
For most projects over $1,000, I request a 50% non-refundable deposit to lock in your place in my schedule, with the remaining 50% due upon delivery of the first draft. The deposit may be used to secure the necessary materials I need personally to do the project. Things like code books, reference material, and the like. That’s all included in the copywriting pricing and fee.
For smaller projects or ongoing work arrangements, we can discuss alternative payment structures. Preferred payment method is ACH (direct deposit) or bank wire transfer. I can accept credit cards.
If we’re a good fit for each other, retainer agreements could be a good option.
How to Get Started
Ready to discuss your specific project? The best way to get a precise quote is to schedule a free, no-obligation discovery call. We’ll discuss your project needs, timeline, and goals—then I’ll provide a detailed proposal with exact copywriting pricing for your approval. Once you sign off on it, we’re ready to rock and/or roll.
Quality content and copy for your valuable product or service.
Crafted to bring the results you need from the customers you engage with.
It’s what I do…
It’s what YOU deserve.
Steve Maurer, IME Industrial B2B Copywriter
(479) 935-7597
steve@maurer-copywriting.com
