In the spirit of transparency and honesty, you need to know my AI Use Policy.
Some clients ask if I use AI tools when writing sales and marketing copy and content. And if so, how?
So, let’s lay all our cards on the table, shall we?
When I use an AI, I’m the HITL (Human In The Loop). Artificial Intelligence isn’t necessarily a bad thing… if used responsibly, guided by a human being.
But AI can’t be trusted on its own. It can and does make “mistakes.” It lacks the emotional intelligence, real-world experience, and contextual understanding that human expertise provides. AI generates content based on patterns, not genuine understanding.
AI is missing one important element… EI
What’s missing in AI responses is emotional intelligence. AI doesn’t experience emotions, empathy, or self-awareness. It can mimic emotional expression based on training data, but it doesn’t genuinely understand human connection.
That’s where my 36+ years of industrial experience makes the difference. I’ve been where your customers are. I understand their challenges, not from data patterns, but from lived experience.
What I do now (and did before AI was even a thing)
I specialize in writing copy that is original and effective. I maintain the role of primary writer — doing the important thinking, strategizing, and persuasive writing myself — especially for first and final drafts.
I’m still the scribe in charge. Always.
I use AI as a “writer’s assistant” for tasks like:
- Research and finding reputable sources
- Brainstorming ideas and creative concepts
- Proofreading for typos and grammar
- Reviewing drafts for improvements
- Transcribing interviews
But you’ll find my human fingerprints all over the final copy. It’s written from the human perspective… mine, not AI’s.
My AI Use Policy: Protecting Your Trade Secrets
If you provide me with trade secrets or confidential information, I will never input that into an AI without your approval. We can put that in writing if necessary.
And if you don’t want me to use AI at all for your project, say so! We can put that in writing as well.
At the end of the day, it’s your copy you’re paying for. It will always be written from my human perspective and leverage my 14+ years of copywriting experience and 36+ years of industrial experience.
Bottom line: Regardless of how I use AI tools, my work for you will always be original and effective. I guarantee it.
Steve Maurer, IME
P.S.
I use paid versions of AI tools like Gemini, Claude, Perplexity, and Chat GPT. I’ve got skin in the game.
Just like you.
Steve Maurer, IME
P.S. (They always read the P.S.)
AI-bots I have known (and use):
- Gemini (for indepth research)
- Perplexity (for research when citation and verification is vital… and it always is)
- Claude 4 (not too shabby to converse with and level up your skills with a little back and forth)
- ChatGPT (for quick outlines, brainstorming, and easy cake recipes)
And these are not the free versions. I pay monthly and yearly for these tools.
I’ve got skin in the game.
Just like you.
