Commercial & Industrial Manufacturing, Electrical, and Safety Copywriter

Are you searching for a professional copywriter who understands the ins and outs of commercial and industrial manufacturing, or industrial safety? Well, you can stop now.

You found one.

I’m Steve Maurer, a B2B copywriter specializing in:

• Electrical products and services
• Manufacturing processes and equipment
• Industry 4.0 technologies
• Industrial safety markets

Why Choose Me?

With over 36 years of hands-on experience in manufacturing and food processing plants, I’ve been where your customers are. I’ve used the products, operated and repaired the machinery, and faced the challenges your clients encounter daily.

My background spans from late Industry 2.0 to current Industry 4.0, giving me a unique perspective on the evolution of industrial technology and processes. This firsthand experience allows me to craft convincing copy, communicating directly with your target audience.

Industries Served

• Electrical product and service companies
• Brand Messaging Documentation
• Brand Style Guides
• Safety product manufacturers
• Plumbing and power transmission companies
• Fabrication businesses
• Industry 4.0 sensor and software developers
• Packaging equipment manufacturers
• Construction site solution providers

Products and Services Available

I create industrial-strength sales copy and marketing content specifically tailored to your needs:

• Case studies and customer success stories
• White papers and special reports
• Corporate blog posts and placed articles
• Email marketing campaigns
• Sales enablement materials
• Website copy and landing pages
• Lead generation content
• Sell sheets and one-pagers

My Mission

Transforming your brand into a likeable expert—someone your customers can know, like, and trust—is Job #1. I do that by leveraging my industry knowledge and copywriting skills.

I help you:

• Communicate complex ideas clearly, in plain English
• Showcase the unique value of your products or services
• Connect with your ideal customers on a deeper level
• Drive engagement, conversations, and conversions

One more thing we should discuss, though, for full transparency…

What about artificial intellegence? AI, EI… OH!

Let’s talk about the elephant in the room – artificial intelligence. Chances are you’ve stared at it, glared at it… poked it with a stick. You may have used it to write some of your copy.

And since you’re here, I’m guessing it fell flat. Didn’t work as well as you’d hoped.

I get that.

The reason it failed is because AI is missing one crucial element – Emotional Intelligence or EI. AI can’t “think” like a human. At least not yet.

As hard as it tries, AI just can’t seem to resonate on the emotional level where we mere mortals dwell.

It needs an OH… an Overseeing Human. In other words, your copy and content marketing creation needs more than just a chatbot to be effective.

It requires an HITL or Human In The Loop to layer in Emotional Intelligence.

Without a flesh and blood overseer, AI copy runs rampant with errors and goofs and misconceptions.

But I can fix that for you. Find out how I use AI by reading my AI Use Policy.

Let’s Get Started

Ready to supercharge your industrial copywriting? Here’s how we begin:

1. Schedule a discovery call using my online scheduler
2. Share your project details and goals on the call
3. I’ll send you a customized proposal based on your needs
4. If it looks like a plan… we’ll get rockin’

Don’t let subpar copy hold your business back. Partner with a copywriter who truly understands your industry and can deliver results.

Contact me today, and let’s power up your industrial marketing together.

Have a great day!
Steve Maurer, IME

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