An Important Part of Your Marketing Strategy

An Important Part of Your Marketing Strategy

Promoting the Total Cost of Ownership Buying a product or service involves several steps. In fact, it's more of a process than an action. Similarities exist between consumer marketing and business-to-business marketing. However, there are some important differences when marketing B2B. An effective marketing strategy includes explaining the total cost of ownership. What is a Total Cost of Ownership Marketing Strategy? The TCO is easy to define, but hard to figure at times. Simply put, the total cost of ownership includes the net cost incurred … [Read more...]

Online/Offline Copy Differences

Online/Offline Copy Differences

Sell More by Getting It "Write" the First Time ~ Many companies, like yours, have built a profitable business – offline. However, they sometimes fall short when trying to duplicate or enhance their efforts online. It’s the same customer-oriented business. They offer the same quality products or services. The information provided online is the same provided in the brick-and-mortar world. So, why aren’t they as successful online? Why aren't their online marketing strategies working? … [Read more...]