SEW – Do You Make Mantra?

SEW – Do You Make Mantra?

Do you have a mantra? Guy Kawasaki, founding partner of Garage Technology Ventures™, thinks you should. In his book, The Art of the Start, Guy devotes a section to mantras in the very first chapter. It's that important. The book's section titled "Making Mantra" is short and to the point. Using just over two pages, he lays out the concept quickly, yet completely. It doesn't take much time to describe them – after all, mantras are short. However, it may take you some time to make your mantra. It's not something you come up with on the … [Read more...]

Do You Really Need a Website for Success?

Do You Really Need a Website for Success?

Bought a hammer online the other day. I had a great woodworking idea, so the first thing I did was buy an expensive, top-rated tool. It was hammer technology at its finest . . . so the ad said. The features included: Durable steel construction for strength, A patented anti-vibration handle to minimize shock and increase comfort; Perfect balance at a full 28 ounces, and Torsion control stabilizers to minimize that dreaded arm-twisting fatigue! Cool. Very, very cool. But, wait . . . here's the best part. It had a 75 … [Read more...]

Content Marketing – the New SEO Strategy

Content Marketing – the New SEO Strategy

If you have a business website, you obviously want it to rank well in the search engines, particularly Google. In the past, this was pretty much done with keyword placement. It still is to some extent; however, the Hummingbird update for Google search has put those who stuffed keywords into their website copy in a real bind. Many got banned and more than one SEO company had to close up shop. Not only that, but Google is moving toward NLS or Natural Language Search. If the user has a smartphone, they'll talk, not type, and it will be in … [Read more...]

Avoid One of the Biggest Mistakes Content Writers Make

Avoid One of the Biggest Mistakes Content Writers Make

It’s not failing to research their topic thoroughly enough. In fact, most content marketing writers probably do an excellent job of researching. They know their subject inside and out. They can write intelligent, thought-provoking and compelling copy. So that’s probably not an issue. And it’s not poorly written text. Sure, there are examples of badly written prose out there. But for the most part, the content I’ve read has been well-written and easy to digest. Most writers understand that the style of writing should match the audience. … [Read more...]