It's one of those buzzwords circulating around the Internet lately. Businesses – B2B companies in particular – are getting all excited about this "new rainmaker" idea. And they should be excited, because targeted content marketing is one of the most powerful SEO, brand building, … Read on . . .
Bought a hammer online the other day. I had a great woodworking idea, so the first thing I did was buy an expensive, top-rated tool. It was hammer technology at its finest . . . so the ad said. The features included: Durable steel construction for strength, A patented anti-vibration handle to minimize shock and increase comfort; Perfect balance at a full 28 ounces, and Torsion control stabilizers to minimize that dreaded arm-twisting fatigue! Cool. Very, very cool. But, wait . . . here's the best part. It had a 75 … [Read more...]
If you have a business website, you obviously want it to rank well in the search engines, particularly Google. In the past, this was pretty much done with keyword placement. It still is to some extent; however, the Hummingbird update for Google search has put those who stuffed keywords into their website copy in a real bind. Many got banned and more than one SEO company had to close up shop. Not only that, but Google is moving toward NLS or Natural Language Search. If the user has a smartphone, they'll talk, not type, and it will be in … [Read more...]
It’s not failing to research their topic thoroughly enough. In fact, most content marketing writers probably do an excellent job of researching. They know their subject inside and out. They can write intelligent, thought-provoking and compelling copy. So that’s probably not an issue. And it’s not poorly written text. Sure, there are examples of badly written prose out there. But for the most part, the content I’ve read has been well-written and easy to digest. Most writers understand that the style of writing should match the audience. … [Read more...]
A Lesson in Writing, Publishing and Automation ~ It happened the other day and it was terrifying. I woke up early that morning, grabbed a cup of coffee and sat down at my desk. I needed to write articles for my most demanding client: my wife. The minute my fingers touched the keyboard, something snapped. They began flying over the keys like a skater on a glassy, ice-covered pond. The words flowed to the screen like the roaring river rushes to the sea. Word after word, sentence after sentence, paragraph after paragraph danced onto the monitor. … [Read more...]